CBK! THE FIRST AI SPANISH TV COMMERCIAL.
Thanks to the Nerf technology, Burger King, together with David Madrid agency and our partners be sweet films, we have been able to produce a campaign in which the technological limitations are no longer an excuse to not bring something new to the table.
BRIEF
How can we present a new product, a Burger King hamburger, in an original way, with new twists and turns of the camera and a lot of dynamism.
Approach
Together with Jorge Stasny, Catalan commercial director, be sweet_. thought of bringing AI to the project. The new NERF technology allows you to recreate the photographed or filmed content, which is constantly evolving to achieve maximum definition. Once you have the space, you can "film" however you want. No pace, distance, rhythm or object is any longer a limitation in this world.
WIP of the moves and the rendered burger
IMPACT
The impact in terms of production is instantaneous. The acceleration in the processes and the reduction of costs makes the application of AI to post-production one of the biggest changes the industry has lived in the past decade, at least.
